Spotlight on Montville’s Chris Curran and His Company Fractal Recording
Podcasts may not be the newest “new media,” but their popularity is certainly on the rise in recent years. We love our information on-demand and podcasts (a series of episodes of audio or video made available on the Internet for downloading) are easily accessible online through all of our favorite devices: computers, tablets, portable media players, and smartphones. In the iTunes store alone, there are over 250,000 unique podcasts covering a wide variety of topics in news, politics, entertainment, business and education. Podcasting is also becoming one of the hottest marketing trends for business. Businesses use podcasting to create an ongoing buzz online about new products and events, to establish themselves as industry experts, to increase their market reach, and to attract more publicity.